Don’t leave your lead generation strategy to chance!
In Ryan Myers’ excellent article “Why Outsourcing Your Lead Generation Strategy Might Be a Good Idea” published on HubSpot, he clearly explains the benefits of a company evaluating and considering outsourcing all or part of its lead generation engine. Ryan presents three simple rules: Outsourcing your lead generation makes sense when ……
If you want to play, you gotta pay.
One ongoing debate among digital marketers is whether companies should pay to promote their own content.We have two different points of view here: The Purists who think providing customers with relevant and qualitative organic content is enough to drive traffic, generate leads, motivate engagement and boost sales conversions.On the opposite end of the spectrum, the Pay-to-Play advocates believe pure content marketing isn’t sustainable and companies have to pay to place their content in front of their target audience.
2019: the year of Performance Marketing
Before the new year began, everyone was talking about the latest marketing trends and hot topics, releasing lots of articles and blogs discussing predictions for the upcoming 12 months. What we can certainly take away from all the discussion is that in 2019, we can expect digital to continue its…
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