Don’t leave your lead generation strategy to chance!
In Ryan Myers’ excellent article “Why Outsourcing Your Lead Generation Strategy Might Be a Good Idea” published on HubSpot, he clearly explains the benefits of a company evaluating and considering outsourcing all or part of its lead generation engine. Ryan presents three simple rules: Outsourcing your lead generation makes sense when ……
Six reasons to consider Facebook for B2B lead generation
The purpose of this article is to highlight the opportunities that Facebook offer to target a B2B audience. Facebook is becoming more and more B2B oriented but I am still seeing too many companies that consider Facebook as a mere B2C network. I also make some comparisons between LinkedIn and…
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