Why companies struggle to make MarTech a great success story in their organisations?
Recent articles show that there are more than 8000 MarTech applications in the market, signifying an incredible growth over the last ten years. This is undoubtedly a sure sign that MarTech plays a growing and essential role in marketing. However, it can also open up a challenge for marketing departments…
Don’t leave your lead generation strategy to chance!
In Ryan Myers’ excellent article “Why Outsourcing Your Lead Generation Strategy Might Be a Good Idea” published on HubSpot, he clearly explains the benefits of a company evaluating and considering outsourcing all or part of its lead generation engine. Ryan presents three simple rules: Outsourcing your lead generation makes sense when ……
Six reasons to consider Facebook for B2B lead generation
The purpose of this article is to highlight the opportunities that Facebook offer to target a B2B audience. Facebook is becoming more and more B2B oriented but I am still seeing too many companies that consider Facebook as a mere B2C network. I also make some comparisons between LinkedIn and…
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- Why companies struggle to make MarTech a great success story in their organisations?
- Why most of the European companies overlook Twitter as lead generation channel?
- Partner Concierge Marketing: fast track to your channel growth
- Don’t leave your lead generation strategy to chance!
- Make Growth Hacking your next B2B venture