Why companies struggle to make MarTech a great success story in their organisations?

Recent articles show that there are more than 8000 MarTech applications in the market, signifying an incredible growth over the last ten years. This is undoubtedly a sure sign that MarTech plays a growing and essential role in marketing. However, it can also open up a challenge for marketing departments…

Don’t leave your lead generation strategy to chance!

In Ryan Myers’ excellent article “Why Outsourcing Your Lead Generation Strategy Might Be a Good Idea” published on HubSpot, he clearly explains the benefits of a company evaluating and considering outsourcing all or part of its lead generation engine. Ryan presents three simple rules:  Outsourcing your lead generation makes sense when ……

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