What is the future of traditional channel programs?
More or less every decade the IT industry needs to undergo a review of its business models and realign itself with the new market conditions.
The channel, one of the main pillars of the IT industry, has to follow the same pattern of adaptation and realignment, however, the digital revolution has brought a major shift in the industry. One that very few predicted.
How to use social media for lead generation with an Account-Based Marketing strategy
Social media is a key component of inbound marketing and, despite initial hesitations, companies are now recognising its potential in generating value for their brand. But how do they capture that value? How can a “like”, a “comment” or a “follower” be transformed into a lead and eventually a customer?
Account-based Marketing: hype or reality?
In the digital world, where it sometimes feels the only winning strategy is to make them come to you, the key to success is the ability to spread relevant content to your target audience, through the correct channels so they can access it at the right time. It’s about the needs of the client and not the solutions of the vendor.
Fundamentals of a successful B2B marketing strategy
Beth Comstock once said “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” Delivering an efficient and effective B2B demand generation strategy is no easy feat and now there are an incredible number of factors to take into consideration.
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