Partner Concierge Marketing: fast track to your channel growth
Concierge marketing has been around for a long time in B2B, especially by large vendors to support their Mid Size and SMB partners. The idea behind concierge marketing is simple. For a relatively small fee you can provide or give Partners that may lack the resources and financial strength needed…
B2B needs a new model for performance marketing
Six principles that should underpin any client or agency’s approach to performance marketing in B2B. When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their advertisers, but this model mainly works at a tactical level….
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