GDPR: Rules and regulation or business opportunity?
So much has been written about GDPR in the past few years.
Companies are rushing to comply with new customer and prospect regulations and are implementing strategies to quickly gain consent so that they can continue to communicate with them.
So who you are going to speak to after May 25th?
How to use social media for lead generation with an Account-Based Marketing strategy
Social media is a key component of inbound marketing and, despite initial hesitations, companies are now recognising its potential in generating value for their brand. But how do they capture that value? How can a “like”, a “comment” or a “follower” be transformed into a lead and eventually a customer?