Partner Concierge Marketing: fast track to your channel growth

Concierge marketing has been around for a long time in B2B, especially by large vendors to support their Mid Size and SMB partners. The idea behind concierge marketing is simple. For a relatively small fee you can provide or give Partners that may lack the resources and financial strength needed…

Don’t leave your lead generation strategy to chance!

In Ryan Myers’ excellent article “Why Outsourcing Your Lead Generation Strategy Might Be a Good Idea” published on HubSpot, he clearly explains the benefits of a company evaluating and considering outsourcing all or part of its lead generation engine. Ryan presents three simple rules:  Outsourcing your lead generation makes sense when ……

What is the future of traditional channel programs?

More or less every decade the IT industry needs to undergo a review of its business models and realign itself with the new market conditions.

The channel, one of the main pillars of the IT industry, has to follow the same pattern of adaptation and realignment, however, the digital revolution has brought a major shift in the industry. One that very few predicted.

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