What is the future of traditional channel programs?

More or less every decade the IT industry needs to undergo a review of its business models and realign itself with the new market conditions.

The channel, one of the main pillars of the IT industry, has to follow the same pattern of adaptation and realignment, however, the digital revolution has brought a major shift in the industry. One that very few predicted.

Account-based Marketing: hype or reality?

In the digital world, where it sometimes feels the only winning strategy is to make them come to you, the key to success is the ability to spread relevant content to your target audience, through the correct channels so they can access it at the right time. It’s about the needs of the client and not the solutions of the vendor.

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