Fundamentals of a successful B2B marketing strategy
Beth Comstock once said “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” Delivering an efficient and effective B2B demand generation strategy is no easy feat and now there are an incredible number of factors to take into consideration.
Power is nothing without control
You probably remember the famous 90s tyre brand TV commercial with the slogan: “Power is nothing without control”. The same principle can be applied to digital marketing where Power can be substituted for technology and Control for strategy. Marketers have plenty of powerful software available to improve their digital marketing…
GDPR: Rules and regulation or business opportunity?
So much has been written about GDPR in the past few years.
Companies are rushing to comply with new customer and prospect regulations and are implementing strategies to quickly gain consent so that they can continue to communicate with them.
So who you are going to speak to after May 25th?
What is the future of traditional channel programs?
More or less every decade the IT industry needs to undergo a review of its business models and realign itself with the new market conditions.
The channel, one of the main pillars of the IT industry, has to follow the same pattern of adaptation and realignment, however, the digital revolution has brought a major shift in the industry. One that very few predicted.
How to use social media for lead generation with an Account-Based Marketing strategy
Social media is a key component of inbound marketing and, despite initial hesitations, companies are now recognising its potential in generating value for their brand. But how do they capture that value? How can a “like”, a “comment” or a “follower” be transformed into a lead and eventually a customer?
Account-based Marketing: hype or reality?
In the digital world, where it sometimes feels the only winning strategy is to make them come to you, the key to success is the ability to spread relevant content to your target audience, through the correct channels so they can access it at the right time. It’s about the needs of the client and not the solutions of the vendor.
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